The cosmetic sector in India is quite diverse and vast where brands come and go like seasons. But one company that has managed to carve a niche for itself in this stiff competition is Bella Vita Organics. This popular skincare brand has captivated the hearts of beauty enthusiasts across the country.
The brand offers organic, cruelty-free, chemical free products and services and has revived an age-old natural way of life inspired by the natural elements of earth. In this blog, we will uncover the success story of Bella Vita and discuss the journey of its founders so far.
How Did It Begin?
Starting your own business venture from scratch is not a cakewalk. But for Aakash Anand, the founder of Bella Vita, the opportunity fell right into his lap and the credit goes to his mother Anju and sister Ashima. Before launching the popular D2C brand in the market, the mother-daughter duo used to run a salon chain in Gurgaon under the brand name Bella Vita Organics where they had replaced all the branded beauty products with their organic and homemade skincare and hair care solutions.
The Anands received good traction on their products as more and more customers opted for their clean beauty solutions. Realizing the potential in this unique collection, Aakash and his sister Aashima decided to build a full-fledged business around it.
In order to cater to the growing demand from their salon clients, the Anand family found a manufacturer in Hyderabad for bulk production. Further, the success of other D2C skincare brands such as Mamaearth and WOW skin science in online marketplaces also gave Aakash and Ashima the confidence and push to grow their homemade brand.
In 2018, Aakash finally pivoted from his family salon business in Gurgaon to D2C (direct to consumer) brand, retaining the same old franchise name.
Obstacles In The Road
The journey to becoming a popular D2C skincare brand in India was not easy for Bella Vita Organics as the founders faced numerous obstacles along the way. From sourcing high-quality ingredients to establishing a brand identity in a competitive market. With limited resources and stiff competition from established players, the brand had to find creative solutions to stand out and gain traction.
One of the major hurdles encountered by Bella Vita was overcoming consumer skepticism about the efficacy of organic products. In a market inundated with synthetic chemicals and fake promises, convincing people of the benefits of toxin-free ingredients required education, transparency, and trust-building efforts. In addition to this, ensuring compliance with safety standards posed significant challenges for the brand.
Success Of Bella Vita
Building a company is not a 9 to 5 job. It takes a lot of effort to establish a successful brand in a competitive market. The same thing happened with Aakash Anand and his family. When they launched Bella Vita in online marketplaces, Anands had no idea that it would make such a huge impact on the young audience. But with their unwavering commitment to authenticity and innovation, they turned their dreams into reality.
In less than five years of their inception in the market, Bella Vita has launched 72 SKUs under eight categories, reaching a monthly production capacity of 10 Lakh units. Moreover, the brand claims a 7-10% MoM revenue growth.
According to Aakash, the main reason behind their growth in sales is affordability as majority of their users are based in Tier II & Tier III cities. From a small salon chain to becoming one of the biggest organic skincare brands in India, Bella Vita has had an intriguing journey so far.