6 Best Tried and Tested Lead Generation Strategies For Coworking Brands

Now more than ever, coworking brands are looking for ways to generate leads for themselves/their business. With things opening up, and people beginning to head back to work, it becomes even more important to be prepared for this opportunity. 

So, today we are going to talk about the 6 best tried and tested lead generation for coworking that are not only effective but also budget-friendly.  

6 Strategies for Lead Generation

1. Content Marketing

Content is still the king and tops the list when it comes to generating budget-friendly leads. Content is one of the most reliable and consistent ways to get fresh leads. You may not be able to outspend and compete with the big players but, you can easily outperform them with targeted, relevant, and SEO-friendly content. 

Content marketing is one of the best ways to get organic visitors and traffic to your website. It not only helps you in attracting users but also builds trust and credibility, converting them into leads and gradually into customers. 

Quick Tip: Content Marketing is a slow process, but one that goes a long way. So, make sure you create content that is relevant and adds value to your target audience. Always create content that helps, and never create content for the sake of it.

2. Google My Business

Google My Business is often neglected which is a huge mistake of coworking spaces. This is an extremely powerful and useful lead generation tool specifically for location based businesses. This listing allows you to list your business on Google Maps and appear for local searches on Google. 

The listing includes information like address, working hours, phone number, website, photos, customer reviews, and more. It makes it easier for you to promote your business and generate traffic that can eventually get converted into new clients.

Quick Tip: Whether you’re already listed or going to get yourself listed, make sure to add complete and updated information. Also, ask your existing clients to write reviews as this builds credibility and often helps people make the final call. 

3. Google and Facebook Ads

Google and Facebook Ads (both search and display ads) are another useful tool for generating leads. Although they are a bit expensive, they are totally worth your time, money, and effort. Another thing to keep in mind is that your website should be well-designed, offer a pleasant user experience along with all the necessary information a potential customer needs to make the final decision. There is no use paying for these Ads if your website is slow, incomplete, or bad-looking. 

Quick Tip: If you have less or no experience in digital marketing or running paid ads, it is always better to have someone who has both knowledge and experience. According to your budget, you can also hire an agency like Gokadabra. 

4. Optimised Landing Pages

With the help of the best SEO practices, you can optimize the landing page of your Startup. It is one of the most efficient ways for lead generation. Some of the points you must implement are the client testimonials, signup form, a note from the founder or CEO, and more. It helps in better conversion and obviously, not to forget, quality and value-adding content.  

Quick Tip: Make sure to update your landing page regularly as it helps in higher engagement and conversion and best way to learn lead generation for coworking. 

5. Aggregator of Coworking Spaces

When it comes to lead generation, aggregators are another among the important tools. Imagine a website platform just for coworking spaces. Such platforms allow you a huge reach which otherwise would be a time-consuming process. Major takeaways for your coworking brand by listing on a marketplace are: 

• New leads
• Increased sales
• Brand awareness
• More reach
• Data and insights (varies from website to website)

Your listing includes information like location, connecting metro route(again depends on the platform), pictures, pricing, space, amenities, meeting rooms, cafeteria, and more. And the filter option makes it even easier for the user to find their best fit according to their needs. 

6. Hosting Webinars

Hosting joint webinars is another effective way of generating leads. This is a new yet powerful strategy that can help your coworking brand get the desired results. Look out for related brands with similar audiences as yours, as this will give you a bigger target audience with minimal effort and almost no cost. 

Sharing a list of attendees with the co-host brand will only help you increase your user database and potential client base. Along with this, you can also look out for other ideas like cold emails and social promotions, to name a few, to increase your audience count. 

Quick Tip: Later, you can work out a proper system to reach out to every individual, offering them your services using an out-of-the-box marketing strategy and get conversions apart from organic ones, Book Office Now 

And, here we come to the end of the interesting lead generation strategies for coworking brands. These might seem a little tough to you, but trust us these are tried and tested strategies if you’re on the lookout for ways to get new and fresh leads. All you need is a pinch of consistency, hard work and the commitment to make it happen and the leads are all yours!